About us

Welcome to
Winchell international

WINCHELL INTERNATIONAL specializes in manufacturing and marketing motor and aerosol industry products under the registered brand names APE, ONORi, TORO, and DRIVE KINGS.

Its business involves distributing aftermarket motor products and providing maintenance, improvement, and interior/exterior modification services. The company offers a wide product portfolio to retailers, including hardware stores, motor and auto shops, department stores, school supply stores, and corporate offices.

The company's long-term goal is to establish competitive product lines available in every retail outlet, driving development and creating opportunities. It aims to create value for consumers and trade partners seeking standard-quality products and reliable supply at reasonable prices, building sustainable progress within the community and industry.

vision

To establish a competitive line of products available in every retail outlet, driving development and creating more opportunities. We are committed to delivering value to consumers and trade partners through standard-quality products, reliable supply, and reasonable pricing—key elements in building sustainable progress within our communities and the industry.

mission

  • Delivering value to our trade partners through innovative, high-quality products aligned with international standards of excellence.
  • Establishing Winchell Brands as a trusted name in the market.
  • Building business opportunities in the industry that drive development and progress for every stakeholder.